The Catholic Church, in denying The Da Vinci Code sequel Angels and Demons permission to film in the Vatican or in Catholic churches in Rome, issued this fabulously old-fashinoned condemnation: Dan Brown has "turned the Gospels upside down to poison the faith. It would be unacceptable to transform churches into film sets so that his blasphemous novels can be made into mendacious films in the name of business." Brand control has never sounded so 16th century!