Another mainstream magazine—this time, The New York Times Magazine—released its "Green" issue this weekend, but yet again, multitudes of the eco-conscious are up in arms about the fact that the product doles out "rhetorical green"—ideas for environmentally-conscious living and the presence of a hoard of new eco-advertisers—but doesn't deliver on a "practice of green."

Like Vanity Fair whose third annual Green Issue is currently under fire for not being printed on recycled paper, the NYTimes Mag's self-proclaimed "Low-Carbon Catalog" relies on a faith that the issue's message will outlive the footprint of its publication.

Via Folio