"ZERO! ZERO! ZERO!" The audience exploded with zeros and fist pumps whenever a speaker referenced Obama's lack of experience in an executive office—actually, pretty much every time someone referenced Obama.

"DRILL BABY, DRILL! DRILL BABY, DRILL!" Michael Steele coined this gem during his "are y'all ready to party?" speech. The audience loved it and clung to it like they cling to their things they cling to.

"USA! USA! USA!" This old standby could be heard at least once during every prime-time speech, most notably in what seemed like an attempt to prevent McCain from making the slightest concession that some people are going through tough economic times. Earlier in that speech, it successfully (and by design) drowned out the shouts of a protester who'd made his way into the nosebleed seats with a giant sign reading: MCCAIN VOTES AGAINST VETS. The sign was destroyed by a nearby patriot.