Bags to Riches

Philadelphia

If you got paid for it, would you remember to recycle? The paradigm-shifting RecycleBank thinks you might. Its incentive-laden plan has helped household recycling rates skyrocket in some cities—from 30 percent to 90 percent in one Philadelphia neighborhood. It works simply: The company’s trucks pick up all your recyclables (for free) and record the weight. You can then redeem the corresponding RecycleBank Dollars at participating stores—including chains like Starbucks and FedEx, and plenty of local retailers, restaurants, and even bars. Local governments win, too: It is cheaper for the participating cities—in Pennsylvania, New Jersey, Delaware, and soon New York and throughout New England—to pay RecycleBank directly for every household served than to ship the unsorted waste from all households to
expensive landfills.

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