What ultimately will be most effective about Dr. Jeremijenko's health clinic and the push for sustainability or "going green" so to speak, is that it has become to trendy thing to do. It is rare that issues of science and pop culture intersect, each one tending to fear the other. Hopefully with cooperation, the thinkers (scientists) and the doers (the citizens) will be able to mesh and produce a new type of person with environment concerns and the knowledgeable initiative to build on them.