

For nine years, Brian Collins served as Chairman and Chief Creative Officer of the Brand Innovation Group (BIG) at Ogilvy & Mather Worldwide. Brian led BIG as a laboratory for imagination and storytelling - where teams of designers, writers, architects, filmmakers and strategists from around the world collaborate on inventing the future.
His team’s work includes Helios House, BP’s ecologically sensitive gas station in Los Angeles; the global design campaign for Coca-Cola; the design and advertising program for New York City’s bid for the Olympic Games; and the fifteen-story Hershey chocolate factory in Times Square, which Businessweek.com praised as a "Retail Wonder of the World".
Brian’s other clients include: Mattel, The Tribeca Film Festival, Motorola, American Express, Goldman Sachs, Johnson & Johnson, Kodak, Lionsgate Films and the New York Public Library. His team has won every major creative award and has been featured on ABC, CBS, and NBC, as well as in the Wall Street Journal, New York Times and Fast Company magazine, which named Brian the Peak Performer in American Design in 2005. The National Organization for Women honored Brian with its 2006 Image Award, for work his team did to launch Dove’s celebrated "Campaign for Real Beauty".
To inspire young creative people to take active roles in social causes, Brian founded "Designism: Design for Social Change", an annual forum, sponsored by the Art Directors Club of New York.
In response to 9/11, his team produced the exhibit and best selling book "Brotherhood", a photographic testament to New York City firefighters. Brian also produced "The Ecology of Design", a handbook on environmental responsibility for designers, published by the AIGA in 1996.
Brian teaches at the School of Visual Arts in New York City and speaks globally on innovation and design, including at the World Economic Forum in Davos, Switzerland.
He serves on the boards of Virginia Commonwealth University Adcenter and The Times Square Alliance. He is a graduate of the Massachusetts College of Art, which bestowed its Distinguished Alumni Award on Brian in 2004.
Living
Navigating the world's linguistic babble has been one of the great feats of design. — read more
Contributors: Steven Heller, Brian Collins, Rachel Domm, and Jorge Colombo
006: Design Solutions - Aug 13 2007