I agree that some campaigns such as the Red campaign can create an elitist culture of badge-wearing, but I do not believe that this is the issue here. We all need clothing, so if you happen to be out of t-shirts, and need a new one, why not buy it from someone who supports a good cause? Why not donate $25 to your favorite charity and buy a shirt that donates to charity? The flip-side of the argument is that if everyone donates, it allows companies to never have to be socially conscious. There is a market for socially conscious retail, and I think it should be supported. If not, we all donate directly to the charities, then GAP or whoever else never has a reason to be thinking beyond their profit margin.