A simple, but ethically effective initiative was launched this week from NPO Project H Design.

'The Hippo Roller is a simple rolling barrel device that allows the millions whose livelihoods depend on the daily fetching of water to more easily access and transport their daily water supply. The roller holds 3-4 days worth of water for a family of 7 [approx 5 times that of traditional methods].'

To read more about the project and get involved in the sponsoring, visit Project H Design.

Founded by Emily Pilloton, Project H Design is "a charitable organization that supports, inspires, and delivers life-improving humanitarian product design solutions to global communities in need. We champion industrial design as a tool to address social issues, a vehicle for global life improvement, and a catalyst for individual and community empowerment."