Hmmm. Should this be stopped? No more than any of the other large-scale corporate advertising cluttering our visual landscape. Other than a line of argument about road safety perhaps, it doesn't seem much worse than the enormous golden arches towering above communities of all sizes throughout the country (it's potentially even a little less monotonous).

Should it be countered, altered, reinterpreted and taken full advantage of? Absolutely. As the digital billboards and Meyer's quote illustrate, cities and public spaces are more hyper-commodified and corporate-dominated than ever, yet as long as there have been cities, the people have contended the use of space and challenged who symbolically owns the built environment. From tagged walls and stenciled sidewalks to 'ad-busted' billboards and electronic googlebombing, popular spatial resistance shows little sign of acquiescing to new technology or persistent scrubbing.

There's no doubt that digital billboards are an obnoxious (if not unexpected) ratcheting up of corporate domination of public space. But this new advertising angle presents many potential opportunities for resistance as well.