I hope Ben Davis rankles everyone connected to (RED) so they rethink their approach. This campaign is second only to Bush's post 9-11 mandate, "let's go shopping". When we all watched the Oprah-Bono TV launch of the (RED) campaign, we were transfixed, but in a horrified way: B&O arrived in a chauffered limo and purchased stacks of (RED) T's -- all without any display of money -- then asked viewers to "buy RED". Buy (RED), no; see red, yes. Like others, we give directly to non-profits, bypassing the consumer craze entirely.