To begin to articulate Social Design, one must first understand the word design. A design, any design, by its very nature requires a problem, in this case a social problem, or a problem of society.

Design is NOT art, it is not an opinion, or a trend or even an aesthetic. It is an answer to a problem. It is a way of thinking about and contemplating how to solve a problem, and then articulating this in a chosen medium.

In the case of D21, "Social Design" is a way to present the problems of society and the world, into a social network of clever people, to contemplate and solve with their various disciplines.

Whether you believe it or not, it is true that "Design will Save the World"... within all levels of society, thru-out your daily life, and even while brushing your teeth in the morning.