After traveling through Kenya in June, seeing lots of poverty first hand. I also saw the lives being changed by good people with good motives who really just need people to be more generous. They need money to provide food and shelter and education for kids orphaned by HIV/AIDS.

Bono is not stupid though. He knows the people who he wants to give more money to the Global Fund. They are consumers, plain and simple. So in that way, it's a brilliant marketing campaign that feeds into the Western idea for more stuff. This would be a better idea if ALL of said proceeds were able to go directly to the people.

However, I also learned that much of the money sent towards monetary watch-guards gets hung up in administrative cost of running the operation. Meaning that only about 10 to 20 cents on the dollar actually gets into the hands of the child.

I think its a shame that you have to make it trendy to give money towards a good cause. I think that it's too bad that people giving out that money need Range Rovers to drive around in.

There's got to be a better way. There is an organization called Mully Children's Family doing great social justice work in Kenya. When you give directly to them, ever cent of your dollar is used to rescue, feed, clothe, and educate children from the slums of Nairobi. Check it out if you have the time.

Great article.
Peace.
Dan