response to Jonathan Greenblatt and Robin Cameron's post Doublespeak
More than a fig leaf in the UK
Commented on October 15, 2007 by - njord
MY PROFILE
About njord
njord
NJORD Consulting - Doing business for good
- Location:
- London (United Kingdom)
- Joined on:
- 10/15/07
- Occupation:
- Managing Director
- Contact:
- info@njordconsulting.com
My Blog
My interests
- Business & Money — 75%
- Technology — 75%
- Environment — 75%
- Art & Design — 75%
- Mobility — 75%
- Culture — 75%
- Living — 75%
- Science — 25%
- Magazine — 25%
Hi friends
We've outgrown this 800-pixel wide website and we're moving to new digs.While we pack up our things (i.e. articles and videos and stuff), we're shutting down commenting and new registrations on the current site.
Our new site is up and running at GOOD.is/.
Yours,
GOOD
How the campaign is doing:
$1M
0 $862,800 raised
Looking outside of the US, CSR is for sure more than a trend or a PR tool. Look across the pond and you will find for example UK government from this month (Oct 2007) requiring all listed companies to report on their community engagement, as well as social and environmental issues as part of their business review.
This follows a recommendation that the European Community made in a white paper already in 2004, as they found that CSR on a volunteering basis have had little impact - neither for the community, nor providing measurable long-term business benefits.
Ruth Brannvall