Shopping isn't the solution
response to GOOD magazine's post (Not) Ironic T-shirts
While trendy and chic and maybe even clever these t's aren't the solution. Many of these cause marketing efforts only serve to create an elitist self serving customer who gets to feel good about themselves and wear a badge of honour. Invariably the focus is drawn to the purchase (as in this article or the RED campaign) rather than the issue.
If you support the Cystic Fibrosis Foundation send them $25 and don't buy more stuff. If you believe in the need for HIV/Aids research then don't spend $400 at the Gap or Apple Store - send $400 to a reputable charity and become involved with the work.
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Shopping is not the answer, but people will still shop
While I agree that shopping isn't the solution, people shop. From the perspective of a person trying to promote healthy change in the world, it makes sense to increase awareness and promote positive change by infiltrating a favorite American pastime such as shopping. Perhaps the people that become "involved" (even if it is by merely buying a T-shirt whose proceeds go to support a cause) would not have become involved otherwise. So, I agree that shopping is NOT the answer, but perhaps these T-shirt companies are helping to spread awareness of social and environmental issues to the masses of people who might not have had the impetus to give a damn otherwise.
Posted on March 22, 2008 — by lizhealthy
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