With respect to the costs associated with harnessing the bountiful energy production of the sun, they do indeed present themselves as being on the steep side. To remedy this, a single company would but need to establish first a reliable product, and then market it effectively. It is impossible to argue that there is no market. Look at what Ford accomplished with his efficiency of the assembly line. Within seven years of production, over half of a million people were enjoying the comforts of the automobile, and at a reasonable price too. If a universal model for harnessing solar energy was created and marketed at a price comparable to that of say, the annual cost of other means of energy, the concept of solar power as the principal means of energy is seemingly plausible.